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Nowadays anyone can buy a computer and
design software and call themselves a "sign company." Signs are
visual advertising. It doesn't make sense to
try to save a few bucks by ordering signs
from someone with no training in proper layout, design, color combinations
and advertising.
I started in the sign business as an apprentice hand
letterer before the advent of computerized signmaking. I learned my craft
from some of the old masters, and the primary thing I learned is how to make a
sign an effective advertising tool. Even today, with computerized signmaking
at my disposal, I do not randomly stick letters on a sign and hope it looks
okay.
My goal is to make your sign a
unique creation that not only reflects your
business, but enhances and promotes it.
You get what you pay for, and we do
not strive to be the "cheapest" sign shop on the block. You can probably
get your signs for a lower price, but there is no savings if your signs are
ineffective advertising tools due to
improper fonts, color combinations, layout and design...
- Sign Artist Peter
Manzolillo
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